Successful Rebranding Campaigns and Repositioning

There have been some famously successful rebrands in the recent past. Think Burberry, McDonald’s, Kmart, and of course, Apple. Before Christopher Bailey, creative director of Burberry, took control in 2001, the brand was increasingly associated with gangwear. Yet, through a reconsideration of its branding, aligning itself with the luxury market and reconsidering its brand ambassadors, […]

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How to Avoid Workplace Lawsuits and Complaints

One of the most important things that managers and supervisors need to know is how to avoid potential lawsuits in the workplace. Many of the lawsuits companies face are easily avoidable, and many are due to simple misunderstandings or failure to adhere to procedures. Hence, knowing some of the common complaints and how to prevent […]

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