Having and maintaining a strong online presence is a must whether you are a business or a professional. With a strong online presence in place, you have more opportunities to connect with potential customers who are searching for information online. In fact, over 84% of potential customers turn to the internet to find information about the products and services they need.R
It is never too late to start building a strong online presence for your business. If you haven’t been using the internet to your advantage, here are some of the steps you need to take to get started.
Secure Your Digital Assets
The first thing you want to do is secure your domain name. if you are lucky, yourbrand.com may still be available. If it is not available, you can also choose to use other top-level domains such as .net or .co. You even have additional generic top-level domains like .store and .online to use.
However, it is recommended that you use a .com top-level domain if possible, as this is the most discoverable by search engines. Fortunately, domain name registration is a straightforward process. You can acquire the domain name you want from registrars or secure the name through other online services.
Now that you have a website with your own domain name, it is time to secure social media pages. This too is a step that requires patience and a bit of luck. If you cannot secure handles and URLs that represent your business (i.e. @yourbusiness on Instagram), find suitable replacements.
Building a Presence
There are many ways you can connect with your customers and the audience in general, but the most effective way to get started is by offering value through your online channels. Forget about selling your products and services for a little while and focus more on connecting with the audience.
Instead of posting promotional posters on Instagram, for example, tell stories about how your products are manufactured. Rather than using Twitter for spamming viewers with discounts, engage in actual conversations and interact with other users.
The same approach applies to your website too. Yes, you want a website that represents your brand and an online storefront that lets customers make purchases, but you also want a blog section and a way for viewers to engage with your website freely.
Consistency Is Key
A strong online presence is not built overnight. You cannot expect to get thousands of followers after creating a social media profile. Everything takes time. More importantly, it takes a great deal of consistency to get to the level of recognition you want.
Continue developing your online presence in a consistent way, however, and you will be rewarded with a large audience base and loyal customers. The next time someone does a Google search for keywords related to your products or services, your name will appear on the first page of the search results if you put in the effort.
Building a strong online presence is not as difficult as you think, especially now that you have these steps to get you started. Take that first step, secure a domain name, and start boosting your presence online.